Shopping carts are an essential part of any e-commerce website, and it is important for businesses to ensure that their customers are getting the most value out of their purchases.
Implement upselling and cross-selling techniques. Upselling is the practice of encouraging customers to purchase a more expensive version of the product they are already considering.
Use discounts and coupons to incentivize larger purchases. Discounts and coupons can be a powerful tool for encouraging customers to spend more money. According to a study by Forrester Research, customers are four times more likely to make a purchase when a coupon is offered.
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