Most of the world’s online. And nearly everyone who’s online is selling. Cute plushies (amazon), pleasures of the skin (only fans), to a majority of hours from their day (LinkedIn), to their ideas (right here), to their companionship (tinder). I could go on, but you get the plot. And as is with most things people do, only a few are very good at selling what they are.
You know how before the internet, everyone went to physical stores to buy stuff and met each other in person at parties to pick a partner? (Okay. Happens nowadays as well.) The produce would be spruced up and the best kept up front.