It’s also noteworthy to mention, that historically, most of the warfare has been to the end of ensuring monetary gain. Whoever controls trade, resources and markets, is the most powerful. Unsurprisingly, much disruption and unrest across the world can be attributed to various entities fighting for supremacy therein.
However we are well into the 21st century and brute tactics to ensure ownership of revenue streams is not practical.
Especially so, if the entities seen exhibiting adversarial behaviour are operating within legal bounds specified.

A customer value proposition is a statement that explains how a company’s product or service will benefit a customer. It is a key component of marketing and is used to differentiate a company’s offerings from those of its competitors.
Developing a strong customer value proposition is essential for businesses of all sizes. It helps to attract and retain customers, and can also be used to inform product development and pricing decisions.There are several elements that should be included in a customer value proposition. These include the specific benefits that the product or service offers to t

Every time you look for a new customer, you will have to pursue at least 10 others (assuming a 10% conversion rate). The number usually will be anywhere upwards. Think of the cost involved. And the effort.
Every time you speak with a 100 people, you will have to tailor your messaging in multiple ways (depending on the segment). Also, since marketing isn’t like STEM with precise equations to get to an answer, there will be a lot of hit-and-miss action. Again, multiplied effort. And cost.You spent a fair amount of resources to convince a person to buy a product in your category.

Shopping carts are an essential part of any e-commerce website, and it is important for businesses to ensure that their customers are getting the most value out of their purchases.
Implement upselling and cross-selling techniques. Upselling is the practice of encouraging customers to purchase a more expensive version of the product they are already considering.
Use discounts and coupons to incentivize larger purchases. Discounts and coupons can be a powerful tool for encouraging customers to spend more money. According to a study by Forrester Research, customers are four times more likely t

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In today’s modern business, success is not just about having a great idea but executing that idea with precision, foresight, and adaptability. MR. AGAM CHAUDHARY, THE CEO OF TWO99, exemplifies these principles through his unconventional strategies and leadership, redefining the parameters of business excellence.Mr. Chaudhary talks about the undebatable importance of innovation. At Two99, he spearheaded the development of an AI-infused marketing algorithm that reshapes the way businesses understand and connect with their target markets.

Startups can outmaneuver industry giants by capitalizing on their agility and innovation. They should prioritize rapid development and iteration so that they can easily launch their new offerings in the market. Furthermore, startups need to focus on delivering an exceptional customer experience. It enables startups to provide a level of service that larger companies often struggle to match.To sidestep head-on competition from established players, startups can target niche markets or carve out entirely new customer segments. This helps them cultivate a loyal customer base.

The Indian e-commerce market is experiencing rapid growth, projected to reach a valuation of INR 4,416.68 billion by the end of this year, with an average expected growth of 11.45%. This burgeoning industry presents a significant opportunity for businesses to capitalize on personalization as a key differentiator.
Personalization goes beyond recommending products, it is about catering to the unique needs and preferences of each customer across every touchpoint. This concept is supported by three pillars: data analytics, machine learning algorithms, and customer insights. By using these elemen

To safeguard sensitive data within an organization, it's crucial to transcend basic security measures and adopt a strategic approach, focusing on establishing a robust data governance framework. This entails classifying data according to its sensitivity and business value, which then determines the necessary level of security controls.Businesses must emphasize deploying a multifaceted cybersecurity strategy, including the classification of sensitive information like financial records and personally identifiable information (PII) for enhanced security and protection. Additionally, stringent ac

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